About the Digital Marketing Course

Course duration

2.5 months

Course fees

30,000 INR

Assignments

40+

Projects

8

Live Projects

2

After Course

Free internship Opportunity

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Who can enroll in Digital Marketing course

Freelance/Consultants

Looking forward to start your career as freelancer or consultant this digital marketing training will provide you the best of opportunities.

Students/Freshers

Start your career today as digital marketing professional with a minimum requirement of a having a graduation or a diploma degree.

Working Professionals

Upskill your technical skills by adding this trending digital marketing skills to your resume. Balance your work timings and learn at your preferred timings.

Individual with Career Gap

Planning to start your career after a gap, not at all an issue. Enroll in digital marketing training and get internship opportunity to help you gain relevant knowledge and practical experience.

Individual with Career Shift

Get an opportunity to learn trending digital marketing skills. Enroll in the internship program to get exposure of working with real time projects and professionals in the industry.

Individual who want to start their career

Step into digital world, learn from industry professionals and complete your internship to get real time experience. Footstep into the IT Industry today!

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Digital Marketing Course designed to make you an Expert

The Digital Marketing Course at A2N Academy is designed to enable you to understand and analyze customer behavior digitally, devise digital marketing strategies, and effectively track, measure , and optimize the ROI. In our Practical oriented Digital Marketing Training, you will learn to do website On-page, Off-page, and technical SEO, along with in-depth knowledge on managing real-time web analytics and digital marketing campaigns such as email marketing, google ads, and social media ads.

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Job oriented Digital Marketing Training

A2N Academy’s Job Assist Digital Marketing Course will help you get your desired career in Digital Marketing. With our job oriented program we give complete placement support to each student enrolled with us to train them and guide them for job interviews via mock interviews and resume building sessions. We have partnered with several companies which will help the students get guaranteed internships as well to help them nourish their digital marketing skills under expert guidance.

After completing the Digital Marketing Course, you can work as:

  • Digital Marketing Executive
  • Digital Marketing Analyst
  • Digital Marketing Freelancer
  • Affiliate marketing Manager
  • Campaign Specialist
  • Web Analyst
  • SEO Specialist
  • Social Media Specialist
  • Google Ads Specialist
  • Email Marketing Specialist
  • Online Reputation Specialist
  • Content Marketing Executive
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Digital Marketing Training Module

Topics

  • Introduction to Digital Marketing
  • Different online marketing channels
  • Understand the journey of online customer
  • Key Terminologies in online Marketing
  • Overview to Content Management System
  • Overview of case study and business model

Topics

  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding the SERP
  • Google Processing
  • Indexing
  • Crawling
  • Areas of off-page SEO that help in establishing the brand name
    • TRUST
      • RankBrain
      • TrustRank
      • PageRank
    • Domain and Page Authority
    • Bounce rate
    • Domain age
  • Ways to improve the domain and page authority
  • Introduction to backlinks and how it helps the website to rank in first page?
  • Factors to consider while getting the backlinks
  • Ways to find and identify the relevant platforms, and blog posts for backlinks
  • Google My Business Listing
  • Usage of Social Media platforms in creating backlinks
  • Elements to conduct a comprehensive site audit
  • Real-time analytics and mouse tracking using heatmap
  • Tools and techniques to improve site performance, user experience and SERP ranking

On page optimization

  • URL renaming/re-writing
  • Url Canonicalization (301 redirects using .ht access code)
  • Optimizing websites by Analysing Clients Individual Web Pages using Dupli-checker, Copy scape for Refreshing Content
  • Text to Html Ratio, Website Loading Speed, Site Navigation Structure
  • Importance of Bread Crumb Structure
  • Competition Analysis
  • Keyword Research (Google Keyword tool)
  • Title & Meta Tags development
  • Importance of H1, H2, H3 Tags
  • XML sitemap Creation, Html sitemap
  • Robots Text Creation
  • Keyword density, Anchor Text in web content
  • Existing Web Content Optimization? Competitor Analysis & Monitoring
  • Schema (Rich Snippets)

Off page SEO optimization

  • Directory Submissions
  • Social Bookmarking in high PR sites
  • Participation in Forums and Effective interaction to get Permanent Back links
  • Blog Commenting
  • Classified Submissions
  • Guest Blogging
  • Article Submission
  • PDF sharing
  • Deep Linking
  • Search Engine Submission
  • High PR Web 2.0 sites
  • Creating Attractive Info graphics and Sharing in Social Networks for User Engagement
  • Image Sharing Submission
  • Google Reviews
  • Google Mapping
  • Yahoo answers, Quora answers

SEO audit report tools

  • Screaming Frog SEO Spider (for larger websites)
  • IWebchk
  • Seoptimer
  • Woorank
  • SEOsitechekup

Topics

  • Adding a Site and Verification Process
  • Configuration Settings
  • URL Parameters
  • Search Analytics Reports
  • Crawl Errors / Stats
  • Google Fetch
  • Blocking the Crawler and blocking pages
  • Traffic
  • Search Queries
  • Links to Site / Internal Links
  • Resubmitting Sitemaps
  • Robots.txt tester
  • Remove/ Temporarily hide urls from search results
  • Remove URLS from index
  • HTML Suggestions
  • Rich Snippets
  • Data Highlighter

Topics

  • Importance of keywords in seo
  • What are keywords?
  • Types of Keywords (Broad match, Exact match, Phrase Match , Broad matchModifier)
  • Analysis of keywords for any website
  • Research on keywords
  • Competitor keyword analysis and tools used
  • Analysis of keywords using Google Ad Words keyword tool
  • Competitor Analysis Fitting right keywords to the project
  • Discussion on Google Latest Algorithms
  • Competitor Keyword Research Tools : Keyword Spy, SPyfu, SEM Rush

Topics

  • Panda Algorithm
  • Penguin Algorithm
  • Hummingbird Algorithm
  • Pigeon Algorithm✓ Mobile Algorithm
  • RankBrain Algorithm
  • Possum Algorithm
  • Fred Algorithm

Topics

  • Understanding Social media Landscape
  • Benefits of Social media marketing

Facebook

  • How to increase Facebook likes, shares, Reach for posts
  • How to find targeted audience on facebook?
  • How to create Facebook page?
  • How to create Facebook groups and participate in a right way?
  • Creating Events, Customizing tabs in Facebook page
  • Facebook ads
    • Understanding Campaign, Adgroup, Ads Structure
    • Brand awareness Campaign
    • Reach Campaign
    • Likes Campaign
    • Event Response Campaign
    • Boost Post Campaign
    • Lead Generation Campaign
    • App install Campaign
    • Video Campaign
    • Conversion campaign
    • Difference between Custom Audience and look a like Audience and how to use it
    • Upload custom audience and run ads for different campaigns
    • Retargeting on Custom Audience
    • Detailed Explanation on Reach, Impressions , Clicks , Click through rate, conversion,conversion rate , link clicks, link click through rate
    • How to generate the reports after running live campaigns ?
    • Analysing the reports and calculating ROI
    • Applying filters, Rules, break down and generating reports

Twitter marketing

  • How to find targeted audience on Twitter
  • Creating twitter profile
  • Increasing followers on twitter
  • Using hash tags
  • Embedding the tweets
  • Likes ,retweets, lists , Moments
  • Integrate twitter with facebook and other tools
  • Customizing twitter profile
  • Twitter analytics, Analysis
  • 3rd party tools to find targeted audience in twitter
  • Competitor analysis
  • Follows ,unfollows , Net followers
  • Location wise followers
  • Twitter ads

Pinterest

  • Creating Pinterest profile
  • Creation of Boards and Pins
  • Adding pins in relevant boards
  • Increasing followers
  • Finding right pins using hashtags
  • Increasing network in pinterest
  • Importance of image sharing and role of pinterest
  • Indexing pinterest images
  • Repins and boards concept
  • Sharing pins
  • Pinning other pins in our boards
  • Pinterest analytics
  • Website analytics in Pinterest

Linked in

  • Creating LinkedIn profile
  • Creating LinkedIn page
  • Increasing connections by using various techniques
  • Discussion on 1st connection, 2nd connection, 3rd connection
  • Finding company pages and following them
  • Sending personal invitation
  • Who’s viewed your profile
  • Notifications, Messages
  • Lead generation using LinkedIn
  • Using Advanced filters to find targeted professionals on LinkedIn
  • Alumni to connect with previous employers or educational groups
  • Creating groups and participating in LinkedIn
  • Group access levels
  • Page access in LinkedIn
  • LinkedIn pulse and content marketing strategies
  • Linkedin Ads
    • Display ADS
    • Inmail ADS
    • CPC ADS
    • Sponsored ads
    • Lead Generation ADS
  • Understanding purpose of Campaign
  • Different types of Campaigns
  • Importance of Each Campaign
  • Social Network
    • Creating Search Network Campaign
    • Account Limits in Adwords
    • Location and Language Settings
    • Networks and Devices
    • Bidding and Budget
    • Schedule: Start date, end date, ad scheduling
    • Ad delivery: Ad rotation
    • Purpose of Ad Groups
    • Keyword Types (Broad, Phrase, Exact and Negative)
    • Adwords Keyword Tool
    • Text Ad Format
    • Quality Score and Its Importance
    • AD Rank
    • Understanding the Ad Group and Keywords Dash Board
    • Search Terms
    • Segments , Filters, Reports
    • Alerts Setting
    • Access levels (Standard , Read only, Email, Admin)
    • AdWords Interface Tour
    • AdWords Dash Board
    • Billing in AdWords
    • Device Bidding (Mobile, Desktop, Tablet)
    • Negative keywords identification
    • Tools and techniques to find negative keywords
    • Impressions, Clicks, CTR, Cost, AVG CPC ,MAX CPC
    • Ad Extensions
    • Site links Extensions
    • Call Extensions
    • Call out Extensions
    • Message Extensions
    • Structured Snippet Extensions
    • Price Extensions
    • Location Extensions✓ App Extensions
  • Display Network Targeting
    • Setting a Display Network Campaign
    • Concept of VCPM and Branding
    • Automatic Placements
    • Manual Placements
    • CPC Bidding and VCPM Bidding
    • Ad delivery: Ad rotation, frequency capping
    • Topic Targeting
    • Keyword targeting
    • Placement targeting
    • Purpose of Conversions
    • Creating Conversion Tracking Code
    • Tracking the Conversions
    • Purpose of Conversions
    • Clicks, Impressions, Viewable impressions, CTR, Cost,Conversion rate , Cost/conversion, Allconversions, View through conversions,
    • Remarketing List creation and ads
    • Creating Gmail ads
    • Uploading customer email ids , selecting targeted customer lists,creating different formatsof Gmail ads
    • Impressions, Clicks, Gmail forwards, saves , CTR, Cost, AVG CPC
  • Video Network
    • Creating Video Campaign
    • In stream ads
    • Bumper ads
    • Video Discovery ads
    • Views, CPV, Impressions, Clicks, CTR, Avg CPC , Cost, Interaction rate
    • Keyword Targeting
    • Topic Targeting
    • Placements Targeting
    • Remarketing in youtube ads
  • Universal app campaigns
    • Creating App campaign
    • Importance of Mobile app installs
    • Different ad formats like Text , image , Video ads in app install campaigns
    • Tracking Report

Topics

  • Setting up account in Google my business
  • Entering business details and adding tags
  • Verification code process
  • Access levels
  • Adding posts
  • Photos
  • Interface tour
  • Access levels and location extensions concept in adwords
  • Adding multiple locations and getting verified for each listing.

Topics

  • Introduction to Google analytics
  • How Google analytics works
  • Understanding Google analytics account structure
  • Cookies importance in Google analytics
  • Setting up an account in Google analytics
  • Adding analytics code in website
  • Understanding different types of traffic
  • Downloading different traffic reports
  • Creating Key performance indicators using primary and secondary dimension
  • Understanding Bounce rate and how to reduce it
  • Setting up goals and tracking conversions
  • Different types of Goal conversion paths
  • Importance of funnels in goal conversions
  • Integrating Google AdWords with Google Analytics and Google Merchant center
  • Tracking AdWords Campaign reports in Analytics
  • Filtering the traffic and creating different types of Pictorial charts to analyze reports visually.
  • Importance of UTM Tagging (Automatic and manual)
  • Enabling Automatic UTM tagging gclid in Google AdWords
  • Event Tracking in Google analytics
  • Creating Dashboards
  • Checking Real Time Traffic
  • Creating Advance Segmentation Reports with multiple Dimensions
  • Attribution Modelling (Single Multichannel)
  • Creating Custom Reports
  • Remarketing using Google Analytics
  • Tracking Ecommerce Reports
  • Google Analytics Solution Gallery

Topics

  • What is conversion rate and conversion rate optimization
  • How to generate leads for B2B using LinkedIn
  • Generating leads through Facebook
  • Advantages of premium membership in LinkedIn
  • Importance of A/B Testing and tools used
  • Landing page Design importance in getting leads
  • Importance of content marketing
    • Top of the Funnel Content – Goals and Metrics
    • Middle of the Funnel Content – Goals and Metrics
    • Bottom of the Funnel Content – Goals and Metrics
    • Editorial Calendar
  • Creating a customer avatar
  • Ways to develop powerful and engaging content to drive business growth
    • Blog marketing
    • Writing powerful headlines – rules, ideas, and templates
    • Blog post types
    • Call to Actions
    • Lead Magnets
  • Using other forms of content to boost traffic, exposure, and engagement
    • Emails and newsletters
    • Using the power of a story to influence and connect with customers
    • Crafting a content marketing strategy
  • Content Distribution
    • Content distribution basics
    • Social sharing
    • Organic and Paid content distribution
  • Overview of Conversion Rate Optimization (CRO)
    • Design and UX
    • Psychology of Persuasion
    • Best practices for conversion
    • Principles of persuasive design
    • Data driven attribution
  • Research techniques for CRO
    • Google analytics audits
    • User testing
    • Heuristic analysis
    • Qualitative research
    • Heat maps and mouse tracking
    • Using analytics to discover hidden conversion opportunities
  • Testing
    • Testing strategies
    • Common mistakes and how to avoid them
    • Running tests: from hypothesis to stopping rules
    • Test Priority
    • Threat validation
    • Testing and QA
  • Optimization Strategies

Topics

  • How to maintain positive brand for any company?
  • How to remove negativity for any company website?
  • How to remove the negative links in top positions in Google
  • ORM Tools
  • How to find who mentions about our company in online
  • Discussion on paid content curation tools

Topics

  • Difference between adwords express and Google adwords
  • Setting up the account
  • Creating ads
  • Tracking the report
  • Billing
  • Budget process
  • Location targeting
  • Estimated reach
  • Keyword targeting
  • What is affiliate marketing and how to earn money from it?
  • Discussion on the worlds popular affiliate network sites
  • Creating banners and using them on blogs
  • Identifying the money making, highly targeted and less competitive keywords
  • How SEO helps in Affiliate marketing and Google AdSense
  • Registering in Affiliate network sites
  • Promoting various sites
  • What is Google AdSense?
  • Why Google AdSense is the highest money making method in the world(Monthly income more than 10Lakhs)
  • How to get approval from Google to display ads in your sites and earn money

Topics

  • Importance of SMS marketing
  • Challenges faced in bulk sms marketing
  • DND and Non DND
  • Promotional and transactional SMS
  • How to choose best SMS tool provider in the market
  • Sender Id creation
  • Creating templates
  • Sending Templates
  • Uploading mobile nos
  • Understanding the list , groups , paste list options
  • Tracking reports
  • Retargeting the people who engaged with SMS
  • Flash SMS
  • What is email marketing
  • Importance of email marketing in generating leads
  • Email list Validation tools
  • How to write effective subject lines
  • How email Marketing works
  • Challenges faced in sending bulk emails
  • Setting up campaigns and lists
  • Creating email marketing template and sending bulk mails
  • Uploading mail IDs to the tool
  • Creating subscriber lists
  • Checking open rates , clicks , click through rate
  • Checking traffic from various locations
  • Creating Popups, Landing pages , Embedded Forms
  • Automated Workflows
  • Growing subscribers list
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Placement assistance by A2N

Get complete personalised placement assistance and many other benefits with our expert mentorship to enhance your chances of success.

Resume Building
Internship with IT Company
Mock Interviews
Career Mentorship by Industry leaders
1 on 1 Career Counselling
Portfolio Building
Soft Skill Training
Test Series
Placement Assistance till you are placed
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Reviews

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Understand Design Matrix of Digital Marketing

Find
  • PPC Ads
  • SEO
  • Banner
  • Youtube
  • Shopping Campaign
  • App-based Ads
  • New Ads
Connect
  • Social Media
  • Whatsapp
  • Website
  • Landing Pages
  • Apps
  • Call
  • Live Chat
Retain
  • Email Marketing
  • Retargeting Ads
  • Personalized Offers
  • Make Affiliates
  • Rewards Points
  • Festive Offer
  • Cross Branding
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Step into the digital world!

Join our job oriented digital marketing course and become a Digital Marketing Professional.

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Key Digital Marketing Training Takeaways

  • Understand how Digital Marketing is the foundational basis for any business.
  • Design and implement data driven digital marketing strategies and campaigns.
  • Digital marketing strategy and building a goal-oriented projection plan
  • Drive traffic through organix as well as paid digital marketing strategies
  • Learn each concept through Real World Application
  • Track and Measure the traffic through Web Analytics
  • Pay per click : Research keywords, forecast campaign performance, and to create, launch and monitor search campaigns.
  • Tools and Techniques used for Digital Marketing
  • Maximise customer outreach, engagement and conversions by optimised digital marketing campaigns
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Trainers

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Frequently Asked Questions

It takes a minimum of 3 months to complete the Digital Marketing course online.