Digital marketing is the process of developing and executing a marketing strategy for a company or business. Digital marketing is also called digital advertising, internet marketing, and mobile advertising. Digital marketing is a constantly shifting landscape. In order to stay up to date with the latest trends, marketers need to know what they are looking for and how they can keep pace with rapid change. Trends in digital marketing come and go every year, but a few of them have managed to stay around for a while.
In the last three months, COVID-19 has increased digital adoption by 5 times, even in industries that were previously resistant to digital marketing. What are the digital marketing trends that marketers should consider in these sensitive times and post-COVID 19 as they attempt to interact effectively with consumers? Almost 90% of companies are rethinking and reevaluating their marketing budgets. It is now more crucial than ever for them to take advantage of new ways and technologies. All organizations require a smart digital marketing plan with a high return on investment. We've compiled a list of the most important trends that can help you succeed.
Mobile Optimization - Individuals who are isolated are increasingly resorting to internet shopping, home delivery, video games, and social media. Despite the economic downturn, retail sales increased by 34%, and huge corporations like Amazon are recruiting more staff to keep up. The coronavirus is wreaking havoc on the e-commerce sector. Despite the fact that there are more mobile browsers than ever before, desktop conversion rates are nearly twice as high as mobile conversion rates. Recent developments, as well as Google's move in 2018 to make site performance a factor in page rank, highlight the need for a lightning-fast surfing experience. Conversions can be reduced by 7% if a site takes one second longer to load, whereas sub-second load times can increase conversions by 15% to 30%. This is the perfect time to invest in a new mobile-friendly website with easy-to-use styles. Progressive web applications, for example, can give your brand's online app features like speed, fast logins, and smooth page transitions. Businesses have discovered that celebrity endorsements are no longer effective. Customers talk about their colleagues' experiences. Furthermore, the bulk of marketers do not have the financial means to work with celebrity influencers.
Taking advantage of the social media platform - Email marketing isn't as effective as social media marketing, but there are plenty of options. The taste of the season shifts and businesses must constantly assess which platform is the best fit for which audience and at what time. On each of these social media sites, they must also experiment with tools and methods. Recent brand campaigns filmed by ‘Mad Over Marketing' clearly demonstrate that unless brands use social media creatively, the substance of their message is lost. Staying current with your ads is also striking in today's world since it quickly attracts the attention of the audience and creates a more natural customer engagement opportunity for the business.
Although we are living in terrible circumstances, businesses should be aware of these tendencies and use them to repair, recover, and flourish again. Digital marketers have to keep an eye on emerging trends to stay ahead of the curve and carry out their tasks effectively.
A2N Academy provides students with hands-on training on the latest technologies in digital marketing without any limits on their learning experience with access to an extensive library of case studies and tutorials. Enroll in their digital marketing course today!