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Course Overview

At A2N Academy our digital marketing course in Electronic City is designed to equip you with the necessary skills and knowledge to succeed in the competitive digital marketing industry. You will learn essential skills such as creating and executing a digital marketing strategy, campaign optimization, and result analysis, among others.

Our course curriculum is comprehensive and taught by experienced instructors, offering flexible learning options to help you develop the skills needed to thrive in today's digital marketing landscape. Explore the various digital marketing tools that are covered in this course.

  • Enhance your knowledge of the industry by enrolling in our specially designed digital marketing course in Electronic City.
  • Our job-oriented training with corporate-level exposure is highly beneficial for your IT industry career.
  • We also provide assistance in developing your interpersonal skills, enabling you to effectively engage with clients and comprehend their digital marketing needs.
  • You will have the chance to work on actual industry projects and internships, implementing the best practices during our digital marketing online training.
  • Enroll in our digital marketing training online  and gain a comprehensive understanding of the digital marketing landscape while digitally diversifying your business's growth.


Eligibility for Digital Marketing Course:

You do not need any particular qualifications to enroll in our digital marketing online certification course in Electronic City. Our comprehensive program is designed to expand your understanding of digital marketing and equip you with the skills needed to secure a position at a reputable company. By completing this training, you will significantly increase your chances of becoming a successful professional digital marketer.

Key Highlights

  • Guaranteed internships
  • 120+ Hours of learning
  • 40+ Project hours
  • Access to various job opportunities
  • Career mentorship sessions(1:1)
  • Interpersonal skills development

If you have any questions, you can connect us in three ways:

Course Syllabus:

  • Introduction to Digital Marketing
  • Different online marketing channels
  • Understand the journey of online customer
  • Key Terminologies in online Marketing
  • Overview to Content Management System
  • Overview of case study and business model

  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding the SERP
  • Google Processing
  • Indexing
  • Crawling
  • Areas of off-page SEO that help in establishing the brand name
  • RankBrain
  • TrustRank
  • PageRank
  • Domain and Page Authority
  • Bounce rate
  • Domain age
  • Ways to improve the domain and page authority
  • Introduction to backlinks and how it helps the website to rank in first page?
  • Factors to consider while getting the backlinks
  • Ways to find and identify the relevant platforms, and blog posts for backlinks
  • Google My Business Listing
  • Usage of Social Media platforms in creating backlinks
  • Elements to conduct a comprehensive site audit
  • Tools and techniques to improve site performance, user experience and SERP ranking

  • URL renaming/re-writing
  • Url Canonicalization (301 redirects using .ht access code)
  • Optimizing websites by Analysing Clients Individual Web Pages using Dupli-checker, Copy scape for Refreshing Content
  • Text to Html Ratio, Website Loading Speed, Site Navigation Structure
  • Importance of Bread Crumb Structure
  • Competition Analysis
  • Keyword Research (Google Keyword tool)
  • Title & Meta Tags development
  • Importance of H1, H2, H3 Tags
  • XML sitemap Creation, Html sitemap
  • Robots Text Creation
  • Keyword density, Anchor Text in web content
  • Existing Web Content Optimization? Competitor Analysis & Monitoring
  • Schema (Rich Snippets)

  • Adding a Site and Verification Process
  • Configuration Settings
  • URL Parameters
  • Search Analytics Reports
  • Crawl Errors / Stats
  • Google Fetch
  • Blocking the Crawler and blocking pages
  • Traffic
  • Search Queries
  • Links to Site / Internal Links
  • Resubmitting Sitemaps
  • Robots.txt tester
  • Remove/ Temporarily hide urls from search results
  • Remove URLS from index
  • HTML Suggestions
  • Rich Snippets
  • Data Highlighter

  • Importance of keywords in seo
  • What are keywords?
  • Types of Keywords (Broad match, Exact match, Phrase Match , Broad matchModifier)
  • Analysis of keywords for any website
  • Research on keywords
  • Competitor keyword analysis and tools used
  • Analysis of keywords using Google Ad Words keyword tool
  • Competitor Analysis Fitting right keywords to the project
  • Discussion on Google Latest Algorithms
  • Competitor Keyword Research Tools : Keyword Spy, SPyfu, SEM Rush

  • Directory Submissions
  • Social Bookmarking in high PR sites
  • Participation in Forums and Effective interaction to get Permanent Back links
  • Blog Commenting
  • Classified Submissions
  • Guest Blogging
  • Article Submission
  • PDF sharing
  • Deep Linking
  • Search Engine Submission
  • High PR Web 2.0 sites
  • Creating Attractive Info graphics and Sharing in Social Networks for User Engagement
  • Image Sharing Submission
  • Google Reviews
  • Google Mapping
  • Yahoo answers, Quora answers

  • Panda Algorithm
  • Penguin Algorithm
  • Hummingbird Algorithm
  • Pigeon Algorithm✓ Mobile Algorithm
  • RankBrain Algorithm
  • Possum Algorithm
  • Fred Algorithm

  • Screaming Frog SEO Spider (for larger websites)
  • IWebchk
  • Seoptimer
  • Woorank
  • SEOsitechekup

  • Understanding Social media Landscape
  • Benefits of Social media marketing

  • How to increase Facebook likes, shares, Reach for posts
  • How to find targeted audience on facebook?
  • How to create Facebook page?
  • How to create Facebook groups and participate in a right way?
  • Creating Events, Customizing tabs in Facebook page
  • Facebook ads
  • Understanding Campaign, Adgroup, Ads Structure
  • Keyword Research (Google Keyword tool)
  • Title & Meta Tags development
  • Importance of H1, H2, H3 Tags
  • XML sitemap Creation, Html sitemap
  • Robots Text Creation
  • Keyword density, Anchor Text in web content
  • Existing Web Content Optimization? Competitor Analysis & Monitoring
  • Schema (Rich Snippets)

  • How to find targeted audience on Twitter
  • Creating twitter profile
  • Increasing followers on twitter
  • Using hash tags
  • Embedding the tweets
  • Likes ,retweets, lists , Moments
  • Integrate twitter with facebook and other tools
  • Customizing twitter profile
  • Twitter analytics, Analysis
  • 3rd party tools to find targeted audience in twitter
  • Competitor analysis
  • Follows ,unfollows , Net followers
  • Location wise followers
  • Twitter ads

  • Creating Pinterest profile
  • Creation of Boards and Pins
  • Adding pins in relevant boards
  • Increasing followers
  • Finding right pins using hashtags
  • Increasing network in Pinterest
  • Importance of image sharing and role of Pinterest
  • Indexing Pinterest images
  • Repins and boards concept
  • Sharing pins
  • Pinning other pins in our boards
  • Pinterest analytics
  • Website analytics in Pinterest

  • Creating LinkedIn profile
  • Creating LinkedIn page
  • Increasing connections by using various techniques
  • Discussion on 1st connection, 2nd connection, 3rd connection
  • Finding company pages and following them
  • Sending personal invitation
  • Who’s viewed your profile
  • Notifications, Messages
  • Lead generation using LinkedIn
  • Using Advanced filters to find targeted professionals on LinkedIn
  • Alumni to connect with previous employers or educational groups
  • Creating groups and participating in LinkedIn
  • Group access levels
  • Page access in LinkedIn
  • LinkedIn pulse and content marketing strategies
  • Linkedin Ads
  • Display ADS
  • Inmail ADS
  • Sponsored ads
  • Lead Generation ADS

  • Understanding purpose of Campaign
  • Different types of Campaigns
  • Importance of Each Campaign
  • Social Network
  • Creating Search Network Campaign
  • Account Limits in Adwords
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation
  • Purpose of Ad Groups
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • Adwords Keyword Tool
  • Text Ad Format
  • Quality Score and Its Importance
  • AD Rank
  • Understanding the Ad Group and Keywords Dash Board
  • Search Terms
  • Segments , Filters, Reports
  • Alerts Setting
  • Access levels (Standard , Read only, Email, Admin)
  • AdWords Interface Tour
  • AdWords Dash Board
  • Billing in AdWords
  • Device Bidding (Mobile, Desktop, Tablet)
  • Negative keywords identification
  • Tools and techniques to find negative keywords
  • Impressions, Clicks, CTR, Cost, AVG CPC ,MAX CPC
  • Ad Extensions
  • Site links Extensions
  • Call Extensions
  • Call out Extensions
  • Message Extensions
  • Structured Snippet Extensions
  • Price Extensions
  • Location Extensions✓ App Extensions
  • Display Network Targeting
  • Setting a Display Network Campaign
  • Concept of VCPM and Branding
  • Automatic Placements
  • Manual Placements
  • CPC Bidding and VCPM Bidding
  • Ad delivery: Ad rotation, frequency capping
  • Topic Targeting
  • Keyword targeting
  • Placement targeting
  • Purpose of Conversions
  • Creating Conversion Tracking Code
  • Tracking the Conversions
  • Purpose of Conversions
  • Clicks, Impressions, Viewable impressions, CTR, Cost,Conversion rate , Cost/conversion,
  • Allconversions, View through conversions,
  • Remarketing List creation and ads
  • Creating Gmail ads
  • Uploading customer email ids , selecting targeted customer lists,creating different formatsof Gmail ads
  • Impressions, Clicks, Gmail forwards, saves , CTR, Cost, AVG CPC
  • Video Network
  • Creating Video Campaign
  • In stream ads
  • Bumper ads
  • Video Discovery ads
  • Views, CPV, Impressions, Clicks, CTR, Avg CPC , Cost, Interaction rate
  • Keyword Targeting
  • Topic Targeting
  • Placements Targeting
  • Remarketing in youtube ads
  • Universal app campaigns
  • Creating App campaign
  • Importance of Mobile app installs
  • Different ad formats like Text , image , Video ads in app install campaigns
  • Tracking Report

  • Setting up account in Google my business
  • Entering business details and adding tags
  • Verification code process
  • Access levels
  • Adding posts
  • Photos
  • Interface tour
  • Access levels and location extensions concept in adwords
  • Adding multiple locations and getting verified for each listing.

  • Introduction to Google analytics
  • How Google analytics works
  • Understanding Google analytics account structure
  • Cookies importance in Google analytics
  • Setting up an account in Google analytics
  • Adding analytics code in website
  • Understanding different types of traffic
  • Downloading different traffic reports
  • Creating Key performance indicators using primary and secondary dimension
  • Understanding Bounce rate and how to reduce it
  • Setting up goals and tracking conversions
  • Different types of Goal conversion paths
  • Importance of funnels in goal conversions
  • Integrating Google AdWords with Google Analytics and Google Merchant center
  • Tracking AdWords Campaign reports in Analytics
  • Filtering the traffic and creating different types of Pictorial charts to analyze reports visually.
  • Importance of UTM Tagging (Automatic and manual)
  • Enabling Automatic UTM tagging gclid in Google AdWords
  • Event Tracking in Google analytics
  • Creating Dashboards
  • Checking Real Time Traffic
  • Creating Advance Segmentation Reports with multiple Dimensions
  • Attribution Modelling (Single Multichannel)
  • Creating Custom Reports
  • Remarketing using Google Analytics
  • Tracking Ecommerce Reports
  • Google Analytics Solution Gallery

  • What is conversion rate and conversion rate optimization
  • How to generate leads for B2B using LinkedIn
  • Generating leads through Facebook
  • Advantages of premium membership in LinkedIn
  • Importance of A/B Testing and tools used
  • Landing page Design importance in getting leads
  • Importance of content marketing
  • Top of the Funnel Content – Goals and Metrics
  • Middle of the Funnel Content – Goals and Metrics
  • Bottom of the Funnel Content – Goals and Metrics
  • Editorial Calendar
  • Creating a customer avatar
  • Ways to develop powerful and engaging content to drive business growth
  • Blog marketing
  • Writing powerful headlines – rules, ideas, and templates
  • Blog post types
  • Call to Actions
  • Lead Magnets
  • Using other forms of content to boost traffic, exposure, and engagement
  • Emails and newsletters
  • Using the power of a story to influence and connect with customers
  • Crafting a content marketing strategy
  • Content Distribution
  • Content distribution basics
  • Social sharing
  • Organic and Paid content distribution
  • Overview of Conversion Rate Optimization (CRO)
  • Design and UX
  • Psychology of Persuasion
  • Best practices for conversion
  • Principles of persuasive design
  • Data driven attribution
  • Research techniques for CRO
  • Google analytics audits
  • User testing
  • Heuristic analysis
  • Qualitative research
  • Heat maps and mouse tracking
  • Using analytics to discover hidden conversion opportunities
  • Testing
  • Testing strategies
  • Common mistakes and how to avoid them
  • Running tests: from hypothesis to stopping rules
  • Test Priority
  • Threat validation
  • Testing and QA
  • Optimization Strategies

  • How to maintain positive brand for any company?
  • How to remove negativity for any company website?
  • How to remove the negative links in top positions in Google
  • ORM Tools
  • How to find who mentions about our company in online
  • Discussion on paid content curation tools

  • Difference between adwords express and Google adwords
  • Setting up the account
  • Creating ads
  • Tracking the report
  • Billing
  • Budget process
  • Location targeting
  • Estimated reach
  • Keyword targeting

  • What is affiliate marketing and how to earn money from it?
  • Discussion on the worlds popular affiliate network sites
  • Creating banners and using them on blogs
  • Identifying the money making, highly targeted and less competitive keywords
  • How SEO helps in Affiliate marketing and Google AdSense
  • Registering in Affiliate network sites
  • Promoting various sites
  • What is Google AdSense?
  • Why Google AdSense is the highest money making method in the world(Monthly income more than 10Lakhs)
  • How to get approval from Google to display ads in your sites and earn money

  • Importance of SMS marketing
  • Challenges faced in bulk sms marketing
  • DND and Non DND
  • Promotional and transactional SMS
  • How to choose best SMS tool provider in the market
  • Sender Id creation
  • Creating templates
  • Sending Templates
  • Uploading mobile nos
  • Understanding the list , groups , paste list options
  • Tracking reports
  • Retargeting the people who engaged with SMS
  • Flash SMS
  • What is email marketing
  • Importance of email marketing in generating leads
  • Email list Validation tools
  • How to write effective subject lines
  • How email Marketing works
  • Challenges faced in sending bulk emails
  • Setting up campaigns and lists
  • Creating email marketing template and sending bulk mails
  • Uploading mail IDs to the tool
  • Creating subscriber lists
  • Checking open rates , clicks , click through rate
  • Checking traffic from various locations
  • Creating Popups, Landing pages , Embedded Forms
  • Automated Workflows
  • Growing subscribers list

Online Digital Marketing Training with Certificate

At A2N Academy, our digital marketing executive course in Electronic City is among the most comprehensive and practical course offered which helps individuals to become a professional digital marketing executive. It covers all the critical aspects of digital marketing, including social media marketing, search engine optimization, email marketing, and much more.

  • Certificate with unique identification number
  • Recognized across industries
  • Provided after the completion of live projects

Live Projects

Project 1

Handle off page SEO

project 1

Complete off page SEO for your live site

Project 2

Handle on page SEO

project 2

Complete on page SEO for your live site

Project 3

Google tag manager

project 3

Connecting and adding Google Tag Manager to your website

Project 4

Live social media ads

project 4

Manage live campaigns and budget for Social media ads account

Career scope, job opportunities, and salary range after learning digital marketing

Digital marketing course in Electronic City at A2N Academy will equip you with the required expertise and proficiency to pursue varied potential career and jobs in the field of digital marketing.

  • Digital marketing executive
  • Digital marketing analyst
  • Digital marketing freelancer
  • Affiliate marketing manager
  • Campaign specialist
  • Web analyst
  • SEO specialist
  • Social media executive
  • Google Ads executive
  • Email marketing specialist
  • Online reputation management specialist
  • Content marketing executive


Digital Marketer’s Salary in India

The average salary for a digital marketing professional fresher usually ranges from Rs. 4.5 to 6 lakhs per annum in India. For experienced digital marketing professionals, the average salary is Rs. 15 to 20 lakhs per annum. The salary for digital marketing professionals may vary depending on the skillset, experience, location, and company.

Career scope, job opportunities, and salary range after learning digital marketing

Training reviews by A2N students

We are extremely proud of our students who are placed in reputed firms after completing the course at A2N Academy. We wish them all the best in their future endeavors.

Your journey to become a successful digital marketing professional begins with us

If you have no prior experience in digital marketing or are currently facing a career gap, don't worry - A2N Academy can help you kickstart your career in the IT industry. Enroll in our digital marketing course and learn the skills you need to become a successful digital marketer.

Benefits of Digital Marketing Course Online

A2N Academy's online digital marketing course in Electronic City can offer numerous advantages to both businesses and individuals.

Benefit 1 Image

Get interactive, immersive, and convenient learning directly from industry experts with live instructor-led training

Benefit 2

Enhance and upgrade your knowledge by working on live projects during the digital marketing course with certificate.

Benefit 3

Learn, Apply, and Excel by implementing your theoretical knowledge in the corporate world with internships after digital marketing training.

Benefit 4

Get career counseling, mock interviews, resume building & placement assistance with digital marketing course for various employment opportunities.


No, there are no such prerequisites for this online course.

It takes a minimum of 3 months to complete the Digital Marketing training online.

After completion of the Digital Marketing Course online, the companies offer roles of:

  • Digital Marketing Executive
  • Digital Marketing Analyst
  • Digital Marketing Freelancer
  • Affiliate marketing Manager
  • Campaign Specialist
  • Web Analyst
  • SEO Specialist
  • Social Media Specialist
  • Google Ads Specialist
  • Email Marketing Specialist
  • Online Reputation Specialist
  • Content Marketing Executive

Of course, you can join this course as we train our students right from scratch. There are no pre-required IT skills for this digital marketing online course.

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