Book a Live Class, For Free!

Live demo classes available with trainer

Captcha
Alternate Text

Live classes with industry vetted curriculum

Alternate Text

Real time project based learning

Alternate Text

Internship offer in IT company

Alternate Text

100% Job assistance

Digital marketing course details

The digital marketing course at A2N Academy is designed to help you master the essential skills and knowledge needed to succeed in today's competitive digital marketing landscape. You'll learn how to create and execute a digital marketing strategy, measure and optimize your campaigns, and much more.

With our comprehensive curriculum, expert instructors, and flexible learning options, you'll be able to gain the skills and knowledge you need to succeed in today's digital marketing landscape.

Alternate Text
  • Enrich your understanding of the industry by working with our specially designed digital marketing course online.
  • We offer corporate-level exposure and job-oriented training which is significantly useful for your career in the IT industry.
  • We also assist you to enhance your interpersonal skills which will help you to interact with clients to discuss and understand their digital marketing requirements.
  • The real-world projects and internship opportunities by implementing best industry practices.
  • Our digital marketing course will provide you with a richer understanding of the digital marketing landscape and digitally diversify the growth of the business.

Eligibility for digital marketing course:

There is no specific qualification required for enrolling in online digital marketing training. This well-rounded course will help you deepen your knowledge of digital marketing and mold you to secure a job in a reputable firm and exponentially enhance your chances of being a professional digital marketer.

Digital marketing course curriculum

Our live online digital marketing course is an intricately designed program, taught by industry experts with enriched industry knowledge through a learning-by-doing approach.

  • The students are trained with a practical approach to implement the theoretical knowledge and gain hands-on experience.
  • We train our students with real-time projects and engage in problem-solving and analytical thinking to enhance their skills.
  • During the digital marketing training online we provide our students with a detailed understanding of the market, help them gain corporate exposure, and widen their professional network.
  • We teach you the key concepts and practical skills right from scratch to build a career in marketing in the digital age.

Key Highlights

  • 120+ Hours of learning
  • 40+ Project hours
  • Interpersonal skills development
  • Career mentorship sessions(1:1)
  • Access to various job opportunities
  • Guaranteed internships

If you have any questions, you can connect us in three ways:

Fees and batches details of digital marketing course

You can join the course at

₹30,000

(*Limited seats available)

EMI Options are available

Enroll Now

Mon-Fri

3 months

Morning batch available
Evening batch available

Live classes Interpersonal skill development Student dashboard Interview preparation Test series Interview scheduling Live projects Placements Mock interview

Skills you get with digital marketing course

Alternate Text
SEO

Search engine optimization is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site.

Learn more
Alternate Text
SMM

Social media marketing is the process of using social media platforms to build relationships and interact with potential and current customers by sharing relevant content, engaging in conversations, and running targeted ads.

Learn more
Alternate Text
SEM

Search engine marketing, or SEM, is a type of internet marketing that seeks to promote websites by increasing their visibility in search engine results pages (SERPs).

Learn more
Alternate Text
PPC

Pay-per-click marketing is a form of online advertising where advertisers only pay when their ad is clicked by a user.

Learn more
Alternate Text
ORM

Online reputation management is the process of monitoring, identifying, and influencing the online reputation of an individual or organization.

Learn more
Alternate Text
Analytics

Analytics can help you identify your most valuable customers, understand their needs and preferences, and determine which marketing channels are most effective at reaching them.

Learn more

Digital marketing course syllabus

Introduction to Digital Marketing and Core Modules

  • Introduction to Digital Marketing
  • Different online marketing channels
  • Understand the journey of online customer
  • Key Terminologies in online Marketing
  • Overview to Content Management System
  • Overview of case study and business model

Search engine optimization

  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding the SERP
  • Google Processing
  • Indexing
  • Crawling
  • Areas of off-page SEO that help in establishing the brand name
    • TRUST
      • RankBrain
      • TrustRank
      • PageRank
    • Domain and Page Authority
    • Bounce rate
    • Domain age
  • Ways to improve the domain and page authority
  • Introduction to backlinks and how it helps the website to rank in first page?
  • Factors to consider while getting the backlinks
  • Ways to find and identify the relevant platforms, and blog posts for backlinks
  • Google My Business Listing
  • Usage of Social Media platforms in creating backlinks
  • Elements to conduct a comprehensive site audit
  • Tools and techniques to improve site performance, user experience and SERP ranking

On page optimization

  • URL renaming/re-writing
  • Url Canonicalization (301 redirects using .ht access code)
  • Optimizing websites by Analysing Clients Individual Web Pages using Dupli-checker, Copy scape for Refreshing Content
  • Text to Html Ratio, Website Loading Speed, Site Navigation Structure
  • Importance of Bread Crumb Structure
  • Competition Analysis
  • Keyword Research (Google Keyword tool)
  • Title & Meta Tags development
  • Importance of H1, H2, H3 Tags
  • XML sitemap Creation, Html sitemap
  • Robots Text Creation
  • Keyword density, Anchor Text in web content
  • Existing Web Content Optimization? Competitor Analysis & Monitoring
  • Schema (Rich Snippets)

Google web masters

  • Adding a Site and Verification Process
  • Configuration Settings
  • URL Parameters
  • Search Analytics Reports
  • Crawl Errors / Stats
  • Google Fetch
  • Blocking the Crawler and blocking pages
  • Traffic
  • Search Queries
  • Links to Site / Internal Links
  • Resubmitting Sitemaps
  • Robots.txt tester
  • Remove/ Temporarily hide urls from search results
  • Remove URLS from index
  • HTML Suggestions
  • Rich Snippets
  • Data Highlighter

Research and analysis of keywords

  • Importance of keywords in seo
  • What are keywords?
  • Types of Keywords (Broad match, Exact match, Phrase Match , Broad matchModifier)
  • Analysis of keywords for any website
  • Research on keywords
  • Competitor keyword analysis and tools used
  • Analysis of keywords using Google Ad Words keyword tool
  • Competitor Analysis Fitting right keywords to the project
  • Discussion on Google Latest Algorithms
  • Competitor Keyword Research Tools : Keyword Spy, SPyfu, SEM Rush

Off page SEO optimization

  • Directory Submissions
  • Social Bookmarking in high PR sites
  • Participation in Forums and Effective interaction to get Permanent Back links
  • Blog Commenting
  • Classified Submissions
  • Guest Blogging
  • Article Submission
  • PDF sharing
  • Deep Linking
  • Search Engine Submission
  • High PR Web 2.0 sites
  • Creating Attractive Info graphics and Sharing in Social Networks for User Engagement
  • Image Sharing Submission
  • Google Reviews
  • Google Mapping
  • Yahoo answers, Quora answers

Google algorithms

  • Panda Algorithm
  • Penguin Algorithm
  • Hummingbird Algorithm
  • Pigeon Algorithm✓ Mobile Algorithm
  • RankBrain Algorithm
  • Possum Algorithm
  • Fred Algorithm

SEO audit report tools

  • Screaming Frog SEO Spider (for larger websites)
  • IWebchk
  • Seoptimer
  • Woorank
  • SEOsitechekup

Social Media Marketing

  • Understanding Social media Landscape
  • Benefits of Social media marketing

Facebook

  • How to increase Facebook likes, shares, Reach for posts
  • How to find targeted audience on facebook?
  • How to create Facebook page?
  • How to create Facebook groups and participate in a right way?
  • Creating Events, Customizing tabs in Facebook page
  • Facebook ads
    • Understanding Campaign, Adgroup, Ads Structure
    • Keyword Research (Google Keyword tool)
    • Title & Meta Tags development
    • Importance of H1, H2, H3 Tags
    • XML sitemap Creation, Html sitemap
    • Robots Text Creation
    • Keyword density, Anchor Text in web content
    • Existing Web Content Optimization? Competitor Analysis & Monitoring
    • Schema (Rich Snippets)

Twitter marketing

  • How to find targeted audience on Twitter
  • Creating twitter profile
  • Increasing followers on twitter
  • Using hash tags
  • Embedding the tweets
  • Likes ,retweets, lists , Moments
  • Integrate twitter with facebook and other tools
  • Customizing twitter profile
  • Twitter analytics, Analysis
  • 3rd party tools to find targeted audience in twitter
  • Competitor analysis
  • Follows ,unfollows , Net followers
  • Location wise followers
  • Twitter ads

Pinterest

  • Creating Pinterest profile
  • Creation of Boards and Pins
  • Adding pins in relevant boards
  • Increasing followers
  • Finding right pins using hashtags
  • Increasing network in pinterest
  • Importance of image sharing and role of pinterest
  • Indexing pinterest images
  • Repins and boards concept
  • Sharing pins
  • Pinning other pins in our boards
  • Pinterest analytics
  • Website analytics in Pinterest

Linked in

  • Creating LinkedIn profile
  • Creating LinkedIn page
  • Increasing connections by using various techniques
  • Discussion on 1st connection, 2nd connection, 3rd connection
  • Finding company pages and following them
  • Sending personal invitation
  • Who’s viewed your profile
  • Notifications, Messages
  • Lead generation using LinkedIn
  • Using Advanced filters to find targeted professionals on LinkedIn
  • Alumni to connect with previous employers or educational groups
  • Creating groups and participating in LinkedIn
  • Group access levels
  • Page access in LinkedIn
  • LinkedIn pulse and content marketing strategies
  • Linkedin Ads
    • Display ADS
    • Inmail ADS
    • CPC ADS
    • Sponsored ads
    • Lead Generation ADS

PPC Advertising with Google AdWords

  • Understanding purpose of Campaign
  • Different types of Campaigns
  • Importance of Each Campaign
  • Social Network
    • Creating Search Network Campaign
    • Account Limits in Adwords
    • Location and Language Settings
    • Networks and Devices
    • Bidding and Budget
    • Schedule: Start date, end date, ad scheduling
    • Ad delivery: Ad rotation
    • Purpose of Ad Groups
    • Keyword Types (Broad, Phrase, Exact and Negative)
    • Adwords Keyword Tool
    • Text Ad Format
    • Quality Score and Its Importance
    • AD Rank
    • Understanding the Ad Group and Keywords Dash Board
    • Search Terms
    • Segments , Filters, Reports
    • Alerts Setting
    • Access levels (Standard , Read only, Email, Admin)
    • AdWords Interface Tour
    • AdWords Dash Board
    • Billing in AdWords
    • Device Bidding (Mobile, Desktop, Tablet)
    • Negative keywords identification
    • Tools and techniques to find negative keywords
    • Impressions, Clicks, CTR, Cost, AVG CPC ,MAX CPC
    • Ad Extensions
    • Site links Extensions
    • Call Extensions
    • Call out Extensions
    • Message Extensions
    • Structured Snippet Extensions
    • Price Extensions
    • Location Extensions✓ App Extensions
  • Display Network Targeting
    • Setting a Display Network Campaign
    • Concept of VCPM and Branding
    • Automatic Placements
    • Manual Placements
    • CPC Bidding and VCPM Bidding
    • Ad delivery: Ad rotation, frequency capping
    • Topic Targeting
    • Keyword targeting
    • Placement targeting
    • Purpose of Conversions
    • Creating Conversion Tracking Code
    • Tracking the Conversions
    • Purpose of Conversions
    • Clicks, Impressions, Viewable impressions, CTR, Cost,Conversion rate , Cost/conversion,
    • Allconversions, View through conversions,
    • Remarketing List creation and ads
    • Creating Gmail ads
    • Uploading customer email ids , selecting targeted customer lists,creating different formatsof Gmail ads
    • Impressions, Clicks, Gmail forwards, saves , CTR, Cost, AVG CPC
  • Video Network
    • Creating Video Campaign
    • In stream ads
    • Bumper ads
    • Video Discovery ads
    • Views, CPV, Impressions, Clicks, CTR, Avg CPC , Cost, Interaction rate
    • Keyword Targeting
    • Topic Targeting
    • Placements Targeting
    • Remarketing in youtube ads
  • Universal app campaigns
    • Creating App campaign
    • Importance of Mobile app installs
    • Different ad formats like Text , image , Video ads in app install campaigns
    • Tracking Report

Google my Business and Google Mapping

  • Setting up account in Google my business
  • Entering business details and adding tags
  • Verification code process
  • Access levels
  • Adding posts
  • Photos
  • Interface tour
  • Access levels and location extensions concept in adwords
  • Adding multiple locations and getting verified for each listing.

Google Analytics

  • Introduction to Google analytics
  • How Google analytics works
  • Understanding Google analytics account structure
  • Cookies importance in Google analytics
  • Setting up an account in Google analytics
  • Adding analytics code in website
  • Understanding different types of traffic
  • Downloading different traffic reports
  • Creating Key performance indicators using primary and secondary dimension
  • Understanding Bounce rate and how to reduce it
  • Setting up goals and tracking conversions
  • Different types of Goal conversion paths
  • Importance of funnels in goal conversions
  • Integrating Google AdWords with Google Analytics and Google Merchant center
  • Tracking AdWords Campaign reports in Analytics
  • Filtering the traffic and creating different types of Pictorial charts to analyze reports visually.
  • Importance of UTM Tagging (Automatic and manual)
  • Enabling Automatic UTM tagging gclid in Google AdWords
  • Event Tracking in Google analytics
  • Creating Dashboards
  • Checking Real Time Traffic
  • Creating Advance Segmentation Reports with multiple Dimensions
  • Attribution Modelling (Single Multichannel)
  • Creating Custom Reports
  • Remarketing using Google Analytics
  • Tracking Ecommerce Reports
  • Google Analytics Solution Gallery

Content Marketing and Conversion Rate Optimization

  • What is conversion rate and conversion rate optimization
  • How to generate leads for B2B using LinkedIn
  • Generating leads through Facebook
  • Advantages of premium membership in LinkedIn
  • Importance of A/B Testing and tools used
  • Landing page Design importance in getting leads
  • Importance of content marketing
    • Top of the Funnel Content – Goals and Metrics
    • Middle of the Funnel Content – Goals and Metrics
    • Bottom of the Funnel Content – Goals and Metrics
    • Editorial Calendar
  • Creating a customer avatar
  • Ways to develop powerful and engaging content to drive business growth
    • Blog marketing
    • Writing powerful headlines – rules, ideas, and templates
    • Blog post types
    • Call to Actions
    • Lead Magnets
  • Using other forms of content to boost traffic, exposure, and engagement
    • Emails and newsletters
    • Using the power of a story to influence and connect with customers
    • Crafting a content marketing strategy
  • Content Distribution
    • Content distribution basics
    • Social sharing
    • Organic and Paid content distribution
  • Overview of Conversion Rate Optimization (CRO)
    • Design and UX
    • Psychology of Persuasion
    • Best practices for conversion
    • Principles of persuasive design
    • Data driven attribution
  • Research techniques for CRO
    • Google analytics audits
    • User testing
    • Heuristic analysis
    • Qualitative research
    • Heat maps and mouse tracking
    • Using analytics to discover hidden conversion opportunities
  • Testing
    • Testing strategies
    • Common mistakes and how to avoid them
    • Running tests: from hypothesis to stopping rules
    • Test Priority
    • Threat validation
    • Testing and QA
  • Optimization Strategies

Online Reputation Management

  • How to maintain positive brand for any company?
  • How to remove negativity for any company website?
  • How to remove the negative links in top positions in Google
  • ORM Tools
  • How to find who mentions about our company in online
  • Discussion on paid content curation tools

Google adwords express

  • Difference between adwords express and Google adwords
  • Setting up the account
  • Creating ads
  • Tracking the report
  • Billing
  • Budget process
  • Location targeting
  • Estimated reach
  • Keyword targeting

Affiliate Marketing

  • What is affiliate marketing and how to earn money from it?
  • Discussion on the worlds popular affiliate network sites
  • Creating banners and using them on blogs
  • Identifying the money making, highly targeted and less competitive keywords
  • How SEO helps in Affiliate marketing and Google AdSense
  • Registering in Affiliate network sites
  • Promoting various sites
  • What is Google AdSense?
  • Why Google AdSense is the highest money making method in the world(Monthly income more than 10Lakhs)
  • How to get approval from Google to display ads in your sites and earn money

SMS and email Marketing

  • Importance of SMS marketing
  • Challenges faced in bulk sms marketing
  • DND and Non DND
  • Promotional and transactional SMS
  • How to choose best SMS tool provider in the market
  • Sender Id creation
  • Creating templates
  • Sending Templates
  • Uploading mobile nos
  • Understanding the list , groups , paste list options
  • Tracking reports
  • Retargeting the people who engaged with SMS
  • Flash SMS
  • What is email marketing
  • Importance of email marketing in generating leads
  • Email list Validation tools
  • How to write effective subject lines
  • How email Marketing works
  • Challenges faced in sending bulk emails
  • Setting up campaigns and lists
  • Creating email marketing template and sending bulk mails
  • Uploading mail IDs to the tool
  • Creating subscriber lists
  • Checking open rates , clicks , click through rate
  • Checking traffic from various locations
  • Creating Popups, Landing pages , Embedded Forms
  • Automated Workflows
  • Growing subscribers list

Digital marketing course skills, tools & projects

Alternate Text
SEO
Alternate Text
SMM
Alternate Text
SEM
Alternate Text
PPC
Alternate Text
ORM
Alternate Text
Analytics
Alternate Text
Uber suggest
Alternate Text
Buffer
Alternate Text
Hootsuite
Alternate Text
SEMRush
Alternate Text
Moz
Alternate Text
Ahref
Alternate Text
Screaming frog
Alternate Text
Similar web
Alternate Text
SEO mofo
Alternate Text
Hotjar
Alternate Text
Spyfu

Digital marketing course skills, tools & projects

Live projects

Project 1

Handle off page SEO

project 1

Complete off page SEO for your live site

Project 2

Handle on page SEO

project 2

Complete on page SEO for your live site

Project 3

Google tag manager

project 3

Connecting and adding Google Tag Manager to your website

Project 4

Live social media ads

project 4

Manage live campaigns and budget for Social media ads account

Digital marketing course with internships

2 Months Internship

Get 2 months of Live Project Support with A2N Academy

4 Months Internship

Master your skills with live projects and corporate exposure in 4 months

6 Months Internship

Get amazing opportunities of working on live projects, corporate exposure, work with teams, and much more

Career scope, job opportunities, and salary range after
the digital marketing course

Digital marketing training can provide you with the skills and knowledge you need to pursue a variety of career and job opportunities. With the help of digital marketing training, you can learn how to create and implement effective marketing campaigns, how to measure and analyze the results of your campaigns, and how to use digital marketing tools and techniques to reach your target audience. With the right digital marketing training, you can find a job in a variety of industries, including advertising, public relations, market research, and e-commerce. You can also use your digital marketing skills to start your own business or to freelance your services to other businesses.

  • Digital marketing executive
  • Digital marketing analyst
  • Digital marketing freelancer
  • Affiliate marketing manager
  • Campaign specialist
  • Web analyst
  • SEO specialist
  • Social media executive
  • Google Ads executive
  • Email marketing specialist
  • Online reputation management specialist
  • Content marketing executive
Alternate Text

Salary range after the digital marketing course

The average salary for a digital marketing professional fresher is Rs. 4.5 to 6 lakhs per annum in India. For experienced digital marketing professionals, the average salary is Rs. 15 to 20 lakhs per annum. The salary for digital marketing professionals may vary depending on the skillset, experience, location, and company.

Digital marketing course reviews by students

We are extremely proud of our students who are placed in reputed firms after completing the course at A2N Academy. We wish them all the best in their future endeavors.

Companies who trust on A2N resources

Online digital marketing course with certificate

A digital marketing course with a certificate can provide you with the skills and knowledge you need to succeed in today's competitive digital marketplace. Upon completion of the course, you will receive a certificate that will attest to your new skills and knowledge.

  • Certificate with unique identification number
  • Recognized across industries
  • Provided after the completion of live projects

Your journey to become a successful digital marketing professional begins with us

If you're looking to start a career in digital marketing, there's no better place to begin than A2N Academy. With our comprehensive training courses, you'll gain the skills and knowledge you need to succeed in this exciting field. So whether you're just starting out or you're looking to take your career to the next level, A2N Academy can help you reach your goals. Get started on your journey to becoming a successful digital marketing professional today!

Process of digital marketing course

Get in touch with our career counsellors to know details of the right fit course for you.

Join the batch and start your learning journey today with industry experts.

Complete test series, assignments, real time projects and prepare for interviews.

Join for industrial internship and get placed in reputed company with good package.

Benefits of digital marketing training

Online digital marketing training at A2N Academy can provide a number of benefits for businesses and individuals. For businesses, online digital marketing training can help to improve the effectiveness of marketing campaigns and increase sales and profits. For individuals, online digital marketing training can help to improve job prospects and earnings potential.

Alternate Text

Get interactive, immersive, and convenient learning directly from industry experts with live instructor-led training

Alternate Text

Enhance and upgrade your knowledge by working on live projects during the digital marketing course with certificate.

Alternate Text

Learn, Apply, and Excel by implementing your theoretical knowledge in the corporate world with internships after digital marketing training.

Alternate Text

Get career counseling, mock interviews, resume building & placement assistance with digital marketing course for various employment opportunities.

Digital marketing course FAQ's

It takes a minimum of 3 months to complete the Digital Marketing training online.

The average salary for a digital marketing professional fresher is Rs. 4.5 to 6 lakhs per annum in India. For experienced digital marketing professionals, the average salary is Rs. 15 to 20 lakhs per annum. The salary for digital marketing professionals may vary depending on the skillset, experience, location, and company.

After completion of the Digital Marketing Course online, the companies offer roles of:

  • Digital Marketing Executive
  • Digital Marketing Analyst
  • Digital Marketing Freelancer
  • Affiliate marketing Manager
  • Campaign Specialist
  • Web Analyst
  • SEO Specialist
  • Social Media Specialist
  • Google Ads Specialist
  • Email Marketing Specialist
  • Online Reputation Specialist
  • Content Marketing Executive

Students with an undergraduate degree in BBA, Bcom, marketing, and diploma students having basic computer knowledge are eligible to study this course.Individuals willing to learn and upskill their job profile as digital marketers also can take up this course.

Yes, we provide a free demo class from our professional trainers. Once convinced with the demo class, you can proceed with the enrollment process for the course.

No, there are no such prerequisites for this online course.

Yes, we provide a course completion certificate after your successful completion of the Digital Marketing Online Course with us.

Yes, we provide course material to each enrolled student.

Yes, we provide 100% placement assistance after the completion of the Digital Marketing online training.

Of course, you can join this course as we train our students right from scratch. There are no pre-required IT skills for this digital marketing online course.

Let's get in touch

WhatsApp +91 9008582466

Hey there let's begin!

Connect, Learn and Grow. Contact our career counselors today and explore the amazing courses we have stored for you.

captcha